"Games are not only fun, they are powerful tools
used for traffic generation, training and education."
Viral Marketing
describes any strategy that encourages
individuals to pass on a marketing message to others,
creating the potential for growth in the message's exposure
and influence. It also increases the chance of that individual
returning to the site.
For instance, a monthly newsletter signup is an excellent
strategy to get customers to return to your site. After all,
if
they are signing up for a free monthly newsletter, they already
have interest in your product, right?
The downside to an email newsletter is that people have to
sign up before they receive it - better to create a 'buzz'
about
your product which people pass between them...
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Our standard jigsaw puzzle...
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Puzzles and games can be
very useful marketing tools!
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A
viral application can be a game, a small movie, a joke or
any other small file which is given away for free on a website
or in an email newsletter. Its job is to be interesting or
amusing enough to the user that they decide to pass it on
to their friends or collegues thus further promoting your
site, brand and product or service. If a user passes the viral
on to 5 friends, and they each pass it on to 5 friends and
THEY each tell 5 more friends... well, you get the idea! Not
only must the viral create anough interest to propegate but
it must also make it quick and easy for users to spread the
file. Email or call
us to discuss using viral marketing to promote YOUR busuness
and see the results for yourself!
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